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What Is The Product Information Management System?
A Product Information Management system (PIMs) is a solution designed to manage product information across different channels from a single dashboard. PIM software solutions provide product categorization, upload, manage and edit product information, synchronize product data across multiple sales channels and marketplaces. A PIM solution offers enriched product information, ease of management and assists detecting inaccuracies.
What Product Information A PIM Solution Stores?
- Product data including product name, title, and description.
- Product attributes including cost, SKU and pricing
- Product specifications including product dimensions, packaging info, warranty, and many more.
- Content in multi-language.
- Multiple store’s information: Amazon, Shopify, or Google, etc.
- Specific Store information.
- Product media including images and videos.
- Omnichannel product info.
- Supplier information, etc.
Why Your E-Commerce Store Needs PIMs?
Unrelated product data drastically affects SEO results.
It’s no more a secret that popular search engines like Google and Bing disapprove unrelated content and this leads to drastic downfall in the website’s ranking.
Using Product Information Management tools provides accurate product information, unique product content, increased page density, and page richness which appeals to search engines. The more efficiently your products are categorized and laid out and the more comprehensive product descriptions are, the easier it becomes for the users to find the product they are looking for. PIM solution helps to expand the brand presence in the e-commerce market and improves organic search results.
Today various e-commerce sites, other online channels, and mobile searches are where consumers head to when searching for information on products. According to Retail dive, more than 65% of consumers conduct online product research before stepping foot in a store. More than 55% of consumers visit stores before buying online, emphasizing the idea that high-touch physical and seamless omnichannel experiences are critical for modern retailing. As a result of changing consumer behaviors and increasing demand for seamless shopping experiences, businesses have started using digital marketing strategies widely.
With the growing use of digital, it has become important for every business to communicate consistent branding and accurate product information across the Omni-channel landscape. Product Information Management system is therefore required to overcome such complexity and scale that has been created by various channels offline and online.
PIM is widely used by ecommerce managers, online merchandisers, marketers, and product managers who are always looking for friendlier tools that enable them to manage all their product information in one place without having to constantly calling out for information from colleagues and partners via emails and calls.
Why do businesses invest in PIM?
The decision to buy a PIM solution is not the same for everyone. The needs of retailers differ depending on the industry and type of business. There are many scenarios that cause customer-obsessed businesses to make an investment in PIM. Below are the main scenarios.
- The need to have a single view of the product data that is customer-facing. Businesses that create their own products have used product information management systems since time immemorial to get buy-side supply-chain-related data like product weight and dimensions. These businesses also need the PIM for one repository for the consumer-ready, approved, and trusted product content that is accessible across their enterprise to the internal users and is also accessible to the external channel partners like resellers and retail distributors.
- To reduce the time that is needed to market new products that have been launched. Manual processes hinder the goal of streamlining such as designing, creating, publishing, and approving. The PIM helps automate most of the processes needed in product creation.
- To be able to support bigger product catalogs. PIM offers scalable solutions that allow firms to increase their SKUs and products without worrying about system scalability.
- To support the increasingly demanding channels of the distribution partners. PIM gives the ability to manage the unique product content for each channel partner and tools needed to syndicate out the product content in required predefined specifications.
- To ensure the consistent cross-channel customer experience.
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