SOSTAC Model Of Marketing - step by step
Posted by Sheraz & Aisha in Project Management SkillsDec 13th, 2008 | No CommentsWhat Is The SOSTAC Model Of Marketing?
SOSTAC focuses on the six most important elements of any business SOSTAC is an acronym for these six elements: That may look intimidating at first glance. But, each element asks a simple question and provides an easy starting point.
- Situation analysis, asks what the current state of the business is.
- Objectives, helps list an overview of goals for the business.
- Strategy helps provide a “big picture” plan to achieve the goals
- Tactics breaks down the “big picture” strategy into smaller details
- Action helps assign responsibility and deadlines for certain tasks
- Control offers an easy way to track the progress of the plan
Each of these six elements contributes an essential piece of the overall marketing plan. We can also look at it in another manner:
SOSTAC is an Acronym for the 6 basic elements of the Marketing Plan:
- Situation Where are we now?
- Objectives Where do we want to get to?
- Strategy How are we going to get there? – The Big Picture
- Tactics How are we going to get there? – The Detail
- Actions Who is going to do what and when?
- Control How can we control, measure and develop the process?
Each element relates to a key step in the process. Simply work through the Pro-Forma on the following pages step by step and fill in the gaps to suit your business and your goals.
One thing you need to be aware of: (more…)
Easy Steps for Decision Making
Posted by Sheraz & Aisha in Managerial SkillsNov 27th, 2008 | No CommentsOne of the most frequently used and effective decision making techniques can be summarized in the following 7 steps.
Step 1: Identify the problem/situation for whicj you need to make a Decision. What exactly is the problem, for which you need a Decision to be made?Step 2: Collect information based on different parameters. This step can also be called as collecting the facts and impacts of the problem?
Step 3: Identify the various possiblities. Prepare a list of the possiblities the problem can be solved and rate each possiblities between 1 to 5 in terms of its consequences on your Decision.
Step 4: Evaluate each possiblities in terms of its consequences. Use your standards and judgement criteria to determine the cons and pros of each alternative.
Step 5: Determine the best Option/possiblities you enlisted in step 5. This is much easier after you go through the above preparation steps.
Step 6: Evaluate the outcome of your decision.
5 Presentation Secrets That Will Change Your Life
Posted by Sheraz & Aisha in Presentation SkillsOct 27th, 2008 | No Commentsby Debbie Bailey
About the Author: Debbie Bailey is a well-regarded Presentation Skills Training Consultant and founder of Trainer2go Inc. For more information about Debbie go to http://trainer2go.com or email debbie at debbie@trainer2go.com
You’ve been asked to give an important presentation. A lot is riding on how well you can deliver. The problem is, you’re not sure where to begin. The last class you took on presentation skills told you to tie your hands behind your back and blend in with everyone else. Is that really a good approach?
The answer is a LOUD and RESONATING NO WAY.
If you want to WOW your audience, you have to STAND UP and STAND OUT!
Here are 5 Presentation Secrets designed to help you see an immediate and dramatic improvement in your presentation performance.
Secret #1 - Manage Your Anxiety So That It Doesn’t Manage YOU!
Most of the nervous symptoms you experience before a presentation are exactly the same as those you feel when excited.
Keep Calm and Control the situation
Posted by Naveed Rahmat in Mind Power, Presentation SkillsOct 24th, 2008 | No CommentsThe Tiger
By Remez Sasson
A teacher and his student were walking from one village to another, when they suddenly heard a roar behind them. Turning their gaze in the direction of the roar they saw a big tiger following them. The first thing the student wanted to do was to run away, but as he has been studying and practicing self-discipline, he was able to halt himself, waiting to see what his teacher was going to do.
“What shall we do Master?” Asked the student.
The teacher looked at the student and answered in a calm voice:
“There are several options. We can fill our minds with paralyzing fear so that we cannot move, and let the tiger do with us whatever pleases it. We can faint. We can run away, but then it will run after us. We can fight with it, but physically it is stronger than us.”
“We can pray to god to save us. We can choose to influence the tiger with the power of our mind, if our concentration is strong enough. We can send it love. We can also concentrate and meditate on our inner power, and on the fact that we are one with the entire universe, including the tiger, and in this way influence its soul.”
How to make a good presentation?
Posted by Sheraz & Aisha in Presentation SkillsOct 20th, 2008 | No CommentsI came across a very interesting article about how to make a good presentation by Debbie Bailey:
You’ve been asked to give an important presentation. A lot is riding on how well you can deliver. The problem is, you’re not sure where to begin. The last class you took on presentation skills told you to tie your hands behind your back and blend in with everyone else. Is that really a good approach?
The answer is a LOUD and RESONATING NO WAY.
If you want to WOW your audience, you have to STAND UP and STAND OUT!
Here are 5 Presentation Secrets designed to help you see an immediate and dramatic improvement in your presentation performance.
Secret #1 - Manage Your Anxiety So That It Doesn’t Manage YOU!
Most of the nervous symptoms you experience before a presentation are exactly the same as those you feel when excited. To the body adrenaline is very simply- ENERGY. If we call it energy or excitement it is good, if we call it anxiety, it is bad. The first step toward successfully managing your anxiety is to remove the negative label and rename that feeling you have right before you step up to the podium, EXCITEMENT. Tell yourself that you are excited about the opportunity to speak in front of this group. “Excitement” is a much more manageable and positive emotion than “anxiety.” Then use your excitement to energize you and help you communicate your enthusiasm to your audience.
Secret #2 - When It Comes To Your Delivery Style, Be More Of Who You Really Are!
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