SEO can be considered a very complicated and full of processes that can not be understood by normal users or owners. For this reason it is usually overlooked as its potential is not fully understood. Here are a few steps which will help in making you understand different aspects of a SEO campaign step by step:
The first step when carrying out SEO on your website is to define which keywords or search terms you would like to be found under. We help you with the keyword selection and you approve the final list of search terms you want to target for your seo campaign. Keyword sources generally tend to include search tools such as Google adword keyword checker, overture and obvious keywords relative to your business.
Keyword selection is imperative for SEO and can often decide how effective your seo promotion will be long term. If the right keywords are targeted you will receive better conversions through your website.
Keyword grouping involves an analysis into the keywords which have been agreed you for the SEO package. This SEO process is to define which keywords are to be targeted on certain pages within your website. An old method many SEO companies use is to create a new page targeted for each keyword. Due to Google algorithm changes a more efficient way is to group keyword variations together and target these phrases across one optimized page. This reduces the risk of content repetition across a website which is essential for successful seo promotion. It is important to target key phrases on website pages with a relevant theme. For example if a keyword ‘marketing’ was optimized on a web page called ‘web design’, it will be a lot more difficult getting to page one in the organic search for ‘marketing’. Try and call the web page a top phrase that variations can be written up in the body of text to compliment the web page name.
We create unique content based on the agreed keywords for your SEO campaign. The content generated is then placed onto relevant pages on your site. We ensure not to spam the keyword density of the keywords targeted as over optimizing can have an adverse affect on your search engine ranking. Unique content plays an important part in SEO as should the content appear anywhere else on the internet Google refer to this as ‘mirroring’ and could result in no positioning depending on how much content is copied on your website.
There are areas with your web page layout to please the key terms you are targeting that makes your web page layout stronger than if they were not in place.
These areas are titles tags, meta tag descriptions, meta tag keyword placements, alt tags, headers (h1 h2). Ensure you do not repeat yourself page to page when placing in the coding of your web pages. To be stronger than the competition it is essential that every page in your website reads differently. The more specific you are when implementing these seo techniques the easier it is not to repeat yourself.
Backward links are internal links and external links. Internal linking is favored by the search engine spiders as they know they can trust the source, your own website as opposed to external linking. External links are governed stringently now by Google due to all the link farms used by unethical programmers and the difficulty in governing them. To appear high in the search results is not about budget, it is about what clever seo techniques are implemented for your website. Backward keyword anchor text linking plays a fundamental part in your website appearing on page one in the natural search results.
Website development is key for long term success in the search engines. Using the seo tips provided, you will need to keep adding new web pages, building folder structures around your targeted search terms and linking them together with the key phrases is key for seo to be a success.