Marketing Communications Plan is the marketing plan which incorporates two or more integrated marketing communications mediums aiming to reiterate the same goals and objectives. Marketing Communications Plans are considered by many professionals as an excellent way to effectively communicate with target audience. Marketing Communications Plans are generally based on two different frameworks: Marketing Communications Planning Framework and SOSTAC (Fill, 1999). Marketing Communications Plans consist of the following vital elements: Context analysis Promotional objectives Marketing communications...

What Is The SOSTAC Model Of Marketing? SOSTAC Model was invented by Paul Smith, who is a best selling marketing author, international speaker and consultant. He is the originator of SOSTAC ® Planning System used by organisations around the world. Visit: http://www.prsmith.org/ SOSTAC focuses on the six most important elements of any business SOSTAC is an acronym for these six elements: That may look intimidating at first glance. But, each element asks a simple question and provides an easy starting point. Situation analysis, asks what the current state of the business is. Objectives, helps list...

“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” –Andrew Carnegie Running a company, even if it is a small business, needs a team of committed and capable employees who can get the job done. But a team is not something that happens by itself. The process of team-building teamworkteambuilding-c-9.html) takes time and effort. The end result is to create a work environment in which every person feels like his or...

Most people have one. Yet attending to their demands and idiosyncrasies can be nerve-wracking. Wise people engage good boss management strategies. After all, bosses are not exalted and invincible gods. They are human beings with special roles and authority as well as the requisite levels of human weaknesses, problems and pressures. Assess Leadership Style Recognize leadership skills inherent in your own boss. This assists you to better understand your boss. You also benefit by becoming a better manager. Leader #1: The Press Leader These leaders pretend to be drill sergeants. Low self-esteem and...

Breaking Work into Task-Sized Chunks When managing projects, it is important to build a WBS — a work breakdown structure. This article, the first in a three-part series, will explain why a WBS is important and show you how to build one. It is excerpted from chapter four of the book Microsoft Project 2007: The Missing Manual, written by Bonnie Biafore (O’Reilly, 2007; ISBN: 0596528361). Copyright © 2007 O’Reilly Media, Inc. All rights reserved. Used with permission from the publisher. Available from booksellers or direct from O’Reilly Media. When you organize a simple activity...