SOSTAC Model Of Marketing – step by step

What Is The SOSTAC Model Of Marketing?

SOSTAC Model was invented by Paul Smith, who is a best selling marketing author, international speaker and consultant. He is the originator of SOSTAC ® Planning System used by organisations around the world. Visit: http://www.prsmith.org/

SOSTAC focuses on the six most important elements of any business SOSTAC is an acronym for these six elements: That may look intimidating at first glance. But, each element asks a simple question and provides an easy starting point.

• Situation analysis, asks what the current state of the business is.
• Objectives, helps list an overview of goals for the business.
• Strategy helps provide a “big picture” plan to achieve the goals
• Tactics breaks down the “big picture” strategy into smaller details
• Action helps assign responsibility and deadlines for certain tasks
• Control offers an easy way to track the progress of the plan

Each of these six elements contributes an essential piece of the overall marketing plan. We can also look at it in another manner:

SOSTAC is an Acronym for the 6 basic elements of the Marketing Plan:

• Situation Where are we now?
• Objectives Where do we want to get to?
• Strategy How are we going to get there? – The Big Picture
• Tactics How are we going to get there? – The Detail
• Actions Who is going to do what and when?
• Control How can we control, measure and develop the process?

Each element relates to a key step in the process. Simply work through the Pro-Forma on the following pages step by step and fill in the gaps to suit your business and your goals.
One thing you need to be aware of: (more…)